Every Tuesday Morning myself and our team look at the scoreboard. Most pastors look solely at the attendance and senior pastors tend to look at the offering. They are seeing their ministry from a limited perspective.
Our team measures each week - attendance, 1st time guests, 2nd time guests, membership prospects, small group sign-ups and participation, offering, new givers, baptism prospects, baptisms, new members, and people involved in ministry.
One of the great leadership books, Flow reads, "Flow is “the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.”
Rules provide boundaries. Practice builds skills. And scoring systems offer immediate feedback on your performance. If jobs were constructed like games, flow would be reached more often at work.
What do you measure in your ministry?
What do you measure in your ministry?
Great post...
ReplyDeleteHow do you collect data on 2nd time visitors? Is it just observation by staff/leaders?
This probably sounds like a super spiritual comment, but I think that the spirit of the people is something that I gauge our ministry by. We are in a plateau spot in our ministry and we can either go up or down from here, but the spirit of the people really is important to us. I agree with what your saying though Brian we can be too focused on one area and that can really bum us out if its not so good that week in that one category.
ReplyDeleteWe track 2nd time guests from our connection card. We have an extensive follow up process. When a first time guest fills out the card, they get a hand written note from me with a $5 gift card, an e-mail, and a phone call.
ReplyDeletewith that type of follow up - they are very eager to check the box - 2nd time guest.